Senior Product Designer
Tel Aviv · Available for select collaborations
I design products that turn complex systems into clear decisions.
01 — 26
I work across product strategy, interaction design, and design systems—partnering with teams from first principles through shipped, measurable outcomes.
Selected work
Three programs where product clarity changed the trajectory.
01
0→1 PRODUCT · 2025
Atlas
Reframing workforce planning around decisions, not dashboards.
Outcome
Reduced planning time by 42%
02
PLATFORM REDESIGN · 2024
Signal
A shared operating system that helps revenue teams see risk before it becomes churn.
Outcome
Improved weekly adoption across enterprise teams
03
SERVICE + SYSTEMS · 2023
Thread
Turning fragmented clinical workflows into one calm, coordinated care journey.
Outcome
Cut handoff errors across three critical workflows
How I work
Good product design is a sequence of well-framed decisions.
01 · Frame
Find the decision behind the request. Map the incentives, constraints, and moments that shape it.
02 · Shape
Use prototypes as thinking tools. Give teams something concrete enough to challenge and improve.
03 · Scale
Leave behind stronger systems, sharper language, and a team that can make the next decision without me.